Influence: Science and Practice
leichte Gebrauchsspurenwurde so gut wie nie verwendetInfluence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say „yes“ to another’s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compli